Downing Sales (Hardback)
  • Downing Sales (Hardback)
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Downing Sales (Hardback)

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£35.45
Hardback Published: 31/12/1984
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A basic text for students of sales management at the junior and senior levels. Examines the roles of the manager utilizing thirteen case studies. A step-by-step process shows how the manager and the sales representative design a sales strategy. Includes material on competitive rivalry and the exploration of float customers.'' Instructor's Manual available.

Publisher: John Wiley and Sons Ltd
ISBN: 9780471841579
Weight: 1219 g

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