Downing Sales (Hardback)George D Downing (author)
Hardback Published: 31/12/1984
- Not available
A basic text for students of sales management at the junior and senior levels. Examines the roles of the manager utilizing thirteen case studies. A step-by-step process shows how the manager and the sales representative design a sales strategy. Includes material on competitive rivalry and the exploration of float customers.'' Instructor's Manual available.
Publisher: John Wiley and Sons Ltd
Weight: 1219 g
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