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Doppelganger: A Trip Into the Mirror World (Paperback)
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Doppelganger: A Trip Into the Mirror World (Paperback)

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Paperback 416 Pages
Published: 06/06/2024
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Waterstones Says

Deftly following the threads from online keyboard warriors to conspiracy theorists and the instability of democracy itself, this astounding work from the author of No Logo and This Changes Everything tracks the extreme views of a woman frequently mistaken for the author.

Shortlisted for the Non-Fiction Writers' Prize 2024

Winner of the Women's Prize for Non-Fiction 2024

What if you woke up one morning and found you’d acquired a double? Someone almost like you, and yet not you at all?

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn’t. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity – all we have to meet the world – so unstable?

To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting ‘the children’). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.

This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It’s for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

Publisher: Penguin Books Ltd
ISBN: 9781802061956
Number of pages: 416
Weight: 303 g
Dimensions: 197 x 129 x 24 mm


MEDIA REVIEWS

Dazzling and erudite ... There is something hopeful in this project, in its sheer intellectual ambition and range, its effort to pick apart and decipher the absurdities and ironies of our political derangement, which almost no other writer could pull off. If I had to name a single book that makes sense of these last few dark years, it would be this one. - New York Times Book Review

A deeply compelling read, one which feels urgent and necessary as we enter yet another period of political strife. In Doppelganger, Klein gives shape and context to that apocalyptic mindset – and implores us to offer up an alternative. - Evening Standard

A book of surprising insights, unexpected connections and great subtlety ... Doppelganger is really a story of political and psychic confusion ... True to form, Klein’s ultimate message is log off and get on to the streets. - William Davies, Guardian

I’ve been raving about Naomi Klein’s Doppelganger ... I can’t think of another text that better captures the berserk period we’re living through. - Michelle Goldberg, New York Times

A deeply insightful inquiry into the ways in which the technology that drives our lives increasingly demands mirror-image doubles, tribal combatants to fuel a divided culture ... a powerful antidote. In articulating and examining some of the darker forces of the world her “double” inhabits, Klein never forgets that the primary purpose of mirrors is actually self-reflection; to understand the other, you first have to know yourself. - Tim Adams, The Observer

This book is the product of Klein’s fascination with her doppelgänger. As she charts [Naomi] Wolf’s journey towards extremism, Klein shines a light on the dangers of social media and the new world of online conspiracy theories. - James Marriott, The Times Books of the Year

The most comforting book I read this year – Naomi Klein’s Doppelganger tells of her slightly paranoid obsession with Naomi Wolf, her conspiracy theorist “double”. Klein catches that sense that the world has become fictional, but she manages to stay sane, interesting and trenchantly political throughout. In difficult times, this feels very empowering. - Anne Enright, The Observer Books of the Year

Wonderfully esoteric ... it expands into the territory of mass confusion: about politics, technology and what we can ever really know. - Prospect Books of the Year

This story of mistaken identity would on its own be gripping and revealing enough, both as a psychological study and for its explorations of the double in art and history, the disorienting effects of social media, and the queasy feeling of looking into a distorted mirror. But the larger subject of Doppelganger turns out to be a far more complex and consequential confusion ... A uniquely astute account of the scrambled political formations that have come out of the pandemic. - Laura Marsh, The New Republic

Klein wields her polymathic expertise like a sword, slicing through the mirror world ... There's a lot going on in Doppelganger, yet somehow Klein ties it all together into what we seem to be lacking as individuals: a cohesive whole. Doppelganger is both timely and timeless, a work in a grand tradition. - LA Times

Naomi Klein: The Waterstones Interview

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“Great narrative non-fiction”

As ever with Naoimi Klein, this is excellently written and spins an amazingly intricate and well thought out yarn from seemingly nowhere - I love this.

I was fairly unware of the phenomenon of people mistaking... More

Hardback edition
Helpful? Upvote 24

“Twin Realities”

Doppelganger explores our current epoch of disorder and hate through the lens of twinning. The duplicity of events, the fanciful yellow-brick roads that are hewn from conspiracy lanes to justify prejudices and to turn... More

Hardback edition
Helpful? Upvote 23
Emily M at Manchester Arndale

“Utterly fascinating!”

Naomi Klein is a prominent author in social issues, like climate activism and anti-capitalism, so has naturally earned recognition in such spaces, particularly online. But somewhere out there is another Naomi, with... More

Hardback edition
Helpful? Upvote 23

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