Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray’s advice is both positive and sensible as he walks you through each step of the research process from start to finish.
Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools – and the confidence – you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.
The book also introduces an incredible range of digital resources:
· Award-winning video to bring concepts to life
· Video top tips from David
· Case studies from experts
· Journal articles to showcase real research
· Interactive glossary flashcards
· Multiple choice questions to test yourself with
· Multidisciplinary data sets
· Downloadable checklists to guide you.
Brimming with energy and grounded in reality, this book is still your definitive companion to research – from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel.
*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526418524). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Publisher: Sage Publications Ltd
ISBN: 9781526418524
Number of pages: 824
Dimensions: 265 x 195 mm
This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the ′real world.′ - Fiona Harris
This stand-alone research handbook covers the "basics and beyond" of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track! - Sharon du Plessis-Schneider
This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike. I particularly like the breadth and depth with which all dimensions of the research process are addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition. - Professor Thomas Garavan
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