Doing Research in the Business WorldDavid E. Gray (author)
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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473915688)
Grounded in actual research and supported by the author's 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.
The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and are given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.
Packed full of learning features and complemented by a free interactive eBook* that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.
Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies
*interactivity only available through Vitalsource eBook
Publisher: SAGE Publications Ltd
Number of pages: 840
Weight: 1565 g
Dimensions: 246 x 189 mm
Doing Research in the Business World is well designed, and this plays favourably into its overall readability. Gray is also to be commended for covering a vast array of technical topics with a deft and lucid hand, which is no small feat. Throughout the book an admirable sense of balance is also evident. No needless shots are fired in the yawnful paradigm wars: all sides are represented; all sides fairly handled. Indeed, Gray's work itself is a maturely self-possessed and reflexive piece of research.
In a nutshell, the book is comprehensive, authoritative, laden with interesting case examples and would make profitable reading for those who wish or need to research the business world. Practitioners especially should make use of this book.-- Richard Cotter
All business students will find a wealth of information in David Gray's book Doing Research in the Business World. The approach and methodologies used to present the book is very refined with expanded sections and detailed consideration of concepts, techniques and applications of the research process. This book will give both tutors and students the opportunity to think clearly about their research from the start to finish!-- Alfred Akakpo
An excellent resource for bringing to life, some of the more theoretical aspects of research methods for business students! This book adopts a practical approach to the learning of research methods, making a difficult subject more comprehensible.
-- Helen Shiels
A digestible, user friendly format. It is important that students realise that we `do' research every day and not just for an undergraduate thesis. -- Diane Holt
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