Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success.
The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including:
case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothingdiscussions of the issues surrounding products, pricing, distribution and advertisingadvice on choosing business partners, negotiating and entering Chinese Overseas marketsguides to further resources in local cultures to help businesses tailor their strategies to local conditions.
Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.
Publisher: Taylor & Francis Ltd
Number of pages: 304
Weight: 416 g
Dimensions: 216 x 140 x 15 mm
Edition: 3rd New edition
"Doing Business in China is in its third edition and has become acknowledged as the bible (or dao) for laowai seeking to crack the China market. [...] As a book, Doing Business in China, captures the reality, ambiguity, and paradoxical nature of China in a way that few others have achieved." -- Anton Kris & Byron Keating, China Review International, Vol 16: 1, (2009)