Doing Business in China (Paperback)Benoit Ams (author)
Paperback 180 Pages / Published: 24/07/2009
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While Western markets are shrinking, China offers an extraordinary new opportunity for businesses looking East - but the mechanics of doing business in China remain complicated and elusive. This book shows businesses how to break through and take advantage of a booming growth economy with 1.3 billion potential customers. The author explains the ins and outs of local business customs, practices and procedures and describes all the different aspects of a successful business development in China, including; how to assess the market; how to negotiate with Chinese partners; which structure to set-up; and, how to recruit and manage effectively in the region.
Publisher: Management Books 2000 Ltd
Number of pages: 180
Weight: 360 g
Dimensions: 210 x 148 x 10 mm
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