• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future (Hardback)
  • Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future (Hardback)
zoom

Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future (Hardback)

(author), (author)
£150.00
Hardback 360 Pages / Published: 31/01/2006
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Publisher: Taylor & Francis Ltd
ISBN: 9780765616982
Number of pages: 360
Weight: 748 g
Dimensions: 229 x 152 x 29 mm

You may also be interested in...

The Challenger Sale
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
SPIN (R)-Selling
Added to basket
£20.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Sales for Non-Salespeople
Added to basket
Growth Hacker Marketing
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing For Dummies
Added to basket
Social Media Engagement For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
Raving Fans!
Added to basket
£7.99
Paperback
The Sales Bible, New Edition
Added to basket
The Go-To Expert
Added to basket
The Fire Engine That Disappeared
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.