Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Hardback)COLON (author)
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Now that 75 percent of screen time is spent on connected devices, digital strate gies
have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What
if consumer engagement never goes further than the "like" button? A sobering reality
is hitting marketers. Technology hasn't just reshaped mass media, it's altering behav -
ior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your
mind, and join Disruptive Marketing on a provocative, fast-paced tour of our chang -
ing world . . .
Where selling is dead, but ongoing conversation thrives * Where consumers gen -
er ate the best content about brands * Where people tune out noise and listen to
feelings * Where curiosity leads the marketing team * Where growth depends on
merging analytics with boundless creativity
Packed with trends, predictions, interviews with big-think marketers, and stories
from a career spent pushing boundaries, this book will propel you out of your
comfort zone and into the disruptive mindset you need for future success.
Weight: 1 g
Dimensions: 93 x 63 x 9 mm
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