Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Hardback)
  • Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Hardback)
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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Hardback)

(author)
£19.99
Hardback Published: 16/09/2016
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Now that 75 percent of screen time is spent on connected devices, digital strate gies

have moved front and center of most marketing plans.

But what if that's not enough? What if most people ignore company messages? What

if consumer engagement never goes further than the "like" button? A sobering reality

is hitting marketers. Technology hasn't just reshaped mass media, it's altering behav -

ior as well. And getting through to customers will take some radical rethinking.

First step is to toss the linear plan. Next is to strip away conventions, open your

mind, and join Disruptive Marketing on a provocative, fast-paced tour of our chang -

ing world . . .

Where selling is dead, but ongoing conversation thrives * Where consumers gen -

er ate the best content about brands * Where people tune out noise and listen to

feelings * Where curiosity leads the marketing team * Where growth depends on

merging analytics with boundless creativity


Packed with trends, predictions, interviews with big-think marketers, and stories

from a career spent pushing boundaries, this book will propel you out of your

comfort zone and into the disruptive mindset you need for future success.

Publisher: Amacom
ISBN: 9780814437391
Weight: 1 g
Dimensions: 93 x 63 x 9 mm

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