Ein einzigartiges Werk, das kenntnisreich die Entwicklung des Direktmarketing von 1945 bis heute nachzeichnet und viele neue Impulse fur die konkrete Umsetzung gibt. Hohepunkt des Buches sind Interviews mit zehn fuhrenden Kopfen der Branche.
Publisher: Springer Fachmedien Wiesbaden ISBN: 9783322822390 Number of pages: 179 Weight: 232 g Edition: Softcover reprint of the original 1st ed. 199
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