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Digitale Marken (Paperback)
  • Digitale Marken (Paperback)
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Digitale Marken (Paperback)

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£76.00
Paperback 219 Pages / Published: 29/07/2004
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Dirk Eckert prasentiert eine grundlegende Analyse der Markenpolitik fur digitale Leistungen, indem er wesentliche markenstrategische Optionen auf ihre Anwendbarkeit im digitalen Kontext uberpruft. Basierend auf einer fundierten betriebswirtschaftlichen Untersuchung digitaler Leistungen aus Sicht der Leistungslehre und der Informationsokonomik wird eine neuartige Leistungstypologie fur digitale Leistungen entwickelt.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824481422
Number of pages: 219
Weight: 287 g
Dimensions: 210 x 148 x 12 mm
Edition: 2004 ed.

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