Digital Wars: Apple, Google, Microsoft and the Battle for the Internet (Paperback)Charles Arthur (author)
Publisher: Kogan Page Ltd
Number of pages: 344
Weight: 430 g
Dimensions: 215 x 140 x 20 mm
Edition: 2nd Revised edition
"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." * Aleks Krotoski *
"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." * Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications *
"Recommended for business and computer collections alike, and offers a behind-the-scenes survey of three top Internet companies with radically different structures and purposes who found themselves competing for the same digital action in 1998. This updated new edition analyzes each of these major digital wars and the different perspectives of the three companies. It's been updated to include the latest developments, adds new chapters on how China became involved to become the world's biggest smartphone business, and makes for a revealing, engrossing coverage no computer reader or user should miss." * Midwest Book Review, California Bookwatch *
"Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. ...Lively and informative, even non-geeks will find this story riveting." * Publishers Weekly *
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