Digital Wars: Apple, Google, Microsoft and the Battle for the Internet (Paperback)
  • Digital Wars: Apple, Google, Microsoft and the Battle for the Internet (Paperback)
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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet (Paperback)

(author)
£16.99
Paperback 344 Pages / Published: 03/05/2014
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

Publisher: Kogan Page Ltd
ISBN: 9780749472030
Number of pages: 344
Weight: 430 g
Dimensions: 215 x 140 x 20 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
"A fascinating peek inside the three most important companies of the 21st century." * Barry Collins, PC Pro *
"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." * Aleks Krotoski *
"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." * Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications *
"Recommended for business and computer collections alike, and offers a behind-the-scenes survey of three top Internet companies with radically different structures and purposes who found themselves competing for the same digital action in 1998. This updated new edition analyzes each of these major digital wars and the different perspectives of the three companies. It's been updated to include the latest developments, adds new chapters on how China became involved to become the world's biggest smartphone business, and makes for a revealing, engrossing coverage no computer reader or user should miss." * Midwest Book Review, California Bookwatch *
"Arthur traces the ups-and-downs of the companies over time and the cutthroat competition that persists today to create the next state of the art server, music device, smartphone, tablet, or something entirely new. ...Lively and informative, even non-geeks will find this story riveting." * Publishers Weekly *

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