Digital Television Strategies: Business Challenges and Opportunities (Hardback)
  • Digital Television Strategies: Business Challenges and Opportunities (Hardback)
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Digital Television Strategies: Business Challenges and Opportunities (Hardback)

(author)
£64.99
Hardback 196 Pages / Published: 22/10/2002
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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Publisher: Palgrave Macmillan
ISBN: 9780333992951
Number of pages: 196
Weight: 481 g
Dimensions: 229 x 152 x 14 mm


MEDIA REVIEWS

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist

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