Digital State: How the Internet is Changing Everything (Paperback)
  • Digital State: How the Internet is Changing Everything (Paperback)

Digital State: How the Internet is Changing Everything (Paperback)

Paperback 256 Pages / Published: 03/06/2013
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd

Publisher: Kogan Page Ltd
ISBN: 9780749468859
Number of pages: 256
Weight: 390 g
Dimensions: 233 x 156 x 14 mm

You may also be interested in...

The 22 Immutable Laws Of Marketing
Added to basket
The Sales Bible, New Edition
Added to basket
The Thank You Economy
Added to basket
Marketing For Dummies
Added to basket
Copywriting, Second edition
Added to basket
Added to basket
The Fire Engine That Disappeared
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
The Challenger Sale
Added to basket
Added to basket
The Greatest Salesman in the World
Added to basket
Build a Brand in 30 Days
Added to basket
Growth Hacker Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.