Digital State: How the Internet is Changing Everything (Paperback)Simon Pont (author)
- Not available
Publisher: Kogan Page Ltd
Number of pages: 256
Weight: 390 g
Dimensions: 233 x 156 x 14 mm
"The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient. " * Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media *
"Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading." * Ashley MacKenzie, CEO, Base79 *
"Healthy skepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place." * Irish Times *
"Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don't just want to be the denizens of this digital state, but rather its trailblazers." * Craig Wills, Executive Strategy Director, The Gild *
"Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In 'Digital State', Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life." * Anthony Ackenhoff, CEO & Co-Founder, Frukt *
"Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader." * Geoff Ward, Mysterious Planet *
"Makes the complications of the digital world a lot easier to swallow. Captivating." * Wired Insider *
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