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Digital Services in the 21st Century: A Strategic and Business Perspective - The ComSoc Guides to Communications Technologies (Hardback)
  • Digital Services in the 21st Century: A Strategic and Business Perspective - The ComSoc Guides to Communications Technologies (Hardback)
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Digital Services in the 21st Century: A Strategic and Business Perspective - The ComSoc Guides to Communications Technologies (Hardback)

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£92.50
Hardback 240 Pages / Published: 21/07/2017
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Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

Includes services, underlying technologies, and internal capabilities for social network advertisingCovers market dynamics that determine the successes and failures of service offeringsDiscusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

Publisher: John Wiley & Sons Inc
ISBN: 9781119314851
Number of pages: 240
Weight: 528 g
Dimensions: 240 x 160 x 21 mm

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