• Sign In / Register
  • Help
  • Basket0
Digital Innovations for Mass Communications: Engaging the User (Hardback)
  • Digital Innovations for Mass Communications: Engaging the User (Hardback)
zoom

Digital Innovations for Mass Communications: Engaging the User (Hardback)

(author)
£110.00
Hardback 276 Pages / Published: 29/11/2013
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.

When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Publisher: Taylor & Francis Ltd
ISBN: 9780415662932
Number of pages: 276
Weight: 703 g
Dimensions: 254 x 178 x 15 mm


MEDIA REVIEWS

"Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping through the domain of mass communications. The reader emerges engaged in a new media world." -John V. Pavlik, Professor and Associate Dean for Research, Northwestern University in Qatar

"Lester's approach is breezy and practical. Every chapter includes suggestions for hands-on exploration to help students use and create engaging online features. Add to that the right dose of history and ethical guidance, and you've got the perfect resource for anyone who wants their students to practice mindful craft." -Mary Angela Bock, University of Texas at Austin

You may also be interested in...

Live From Downing Street
Added to basket
Amusing Ourselves to Death
Added to basket
Get Rich Blogging
Added to basket
£7.99
Paperback
The Medium is the Massage
Added to basket
Keywords
Added to basket
£9.99
Paperback
Philosophy Goes to the Movies
Added to basket
Spreadable Media
Added to basket
£22.99
Hardback
Be Creative
Added to basket
£16.99
Paperback
On Television
Added to basket
£14.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Subediting and Production for Journalists
Added to basket
Confessions Of An Advertising Man
Added to basket
A Dictionary of Film Studies
Added to basket
The Invention of News
Added to basket
Manufacturing Consent
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.