Digital Enablement And Innovation In China: A Casebook (Hardback)
  • Digital Enablement And Innovation In China: A Casebook (Hardback)
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Digital Enablement And Innovation In China: A Casebook (Hardback)

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£70.00
Hardback 200 Pages / Published: 26/02/2019
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The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Publisher: World Scientific Publishing Co Pte Ltd
ISBN: 9789813276352
Number of pages: 200
Edition: Large type / large print edition

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