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Digital Dimensioning: Finding the eBusiness in Your Business (Hardback)
  • Digital Dimensioning: Finding the eBusiness in Your Business (Hardback)
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Digital Dimensioning: Finding the eBusiness in Your Business (Hardback)

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£17.99
Hardback 256 Pages / Published: 21/06/2001
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Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a company's on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071374385
Number of pages: 256
Weight: 530 g
Dimensions: 229 x 155 x 24 mm

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