The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Publisher: Springer-Verlag New York Inc.
Number of pages: 176
Weight: 308 g
Dimensions: 235 x 155 x 11 mm
Edition: Softcover reprint of the original 1st ed. 200
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