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Dienstleistungen im Internet und ihre Qualitat aus Kundensicht - Fokus Dienstleistungsmarketing (Paperback)
  • Dienstleistungen im Internet und ihre Qualitat aus Kundensicht - Fokus Dienstleistungsmarketing (Paperback)
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Dienstleistungen im Internet und ihre Qualitat aus Kundensicht - Fokus Dienstleistungsmarketing (Paperback)

(author), (foreword)
£76.00
Paperback 452 Pages / Published: 27/09/2005
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Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783835000179
Number of pages: 452
Weight: 583 g
Dimensions: 210 x 148 x 23 mm
Edition: 2005 ed.

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