Every corporate giant and small business in the $157 billion sport industry will want to own this book---the first step-by-step manual on designing, writing, and implementing a winning marketing plan. 7The first book of its kind, written by a renowned leader in sport marketing and management. 7Attractive cover and unique topic will stand out in the general business and marketing sections of major bookstores. 7Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns. The sports industry just keeps growing, representing an ever-greater slice of the global marketplace. One activity that shows up in all sectors of this exciting, complex industry is the development and writing of market plans. Sport adminstrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control, Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. Dr. David K. Stotlar is a renowned name in the field of sport management. He is co-author of Fundamentals of Sport Marketing, used in academic programs throughout the world; additionally, Dr. Stotlar has published over 50 articles in professional journals, and several textbooks and book chapters on sport marketing, fitness, and sport law. Dr. Stotlar is a professor of sport marketing and sport law at the Universityof Northern Colorado, in Greeley, Colorado, where he makes his home. Dr. Stotlar is a well-known sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the National Sports Council of Zimbabwe, the Singapore Sports Council, and the South African National Sports Congress. He has been coordinator of the Sport Management Program Review Council (NASPE/NASSM) for the period 1999-2001; he has previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD), and was president of the North American Society for Sport Management (NAASM).
Publisher: Fitness Information Technology, Inc, U.S.