Publisher: Palgrave USA
Number of pages: 180
Weight: 399 g
Dimensions: 216 x 140 x 16 mm
Edition: 2004 ed.
'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK
'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association
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