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Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)
  • Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)
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Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)

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£25.00
Hardback 248 Pages / Published: 08/07/2011
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Publisher: Columbia University Press
ISBN: 9780231158381
Number of pages: 248
Weight: 822 g
Dimensions: 216 x 216 x 23 mm

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