Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)
  • Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)
zoom

Designing for Growth: A Design Thinking Tool Kit for Managers (Hardback)

(author), (author)
£25.00
Hardback 248 Pages / Published: 08/07/2011
  • We can order this

Usually dispatched within 5 working days

  • This item has been added to your basket
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Publisher: Columbia University Press
ISBN: 9780231158381
Number of pages: 248
Weight: 822 g
Dimensions: 216 x 216 x 23 mm

You may also be interested in...

Starting a Business For Dummies
Added to basket
What Money Can't Buy
Added to basket
The Hard Thing About Hard Things
Added to basket
The Obstacle is the Way
Added to basket
Zero to One
Added to basket
£9.99
Paperback
Getting to Yes
Added to basket
£9.99
Paperback
The Code Book
Added to basket
£10.99
Paperback
Losing My Virginity
Added to basket
No Angel
Added to basket
£12.99
Paperback
Start a Small Business
Added to basket
What You See Is What You Get
Added to basket
Hooked
Added to basket
£12.99
Hardback
Good To Great
Added to basket
£22.99
Hardback
How to Deal With Difficult People
Added to basket

Please sign in to write a review

Your review has been submitted successfully.