Your Waterstones card is changing, introducing...
TELL ME MORE
Designing Effective Web Surveys (Paperback)
  • Designing Effective Web Surveys (Paperback)
zoom

Designing Effective Web Surveys (Paperback)

(author)
£54.99
Paperback 416 Pages / Published: 01/09/2008
  • In stock online
  • Free UK delivery

Usually despatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Publisher: Cambridge University Press
ISBN: 9780521717946
Number of pages: 416
Weight: 920 g
Dimensions: 253 x 177 x 22 mm

You may also be interested in...

Reviews

Please sign in to write a review

Your review has been submitted successfully.