• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Designing and Conducting Survey Research: A Comprehensive Guide (Paperback)
  • Designing and Conducting Survey Research: A Comprehensive Guide (Paperback)

Designing and Conducting Survey Research: A Comprehensive Guide (Paperback)

(author), (author)
Paperback 360 Pages / Published: 21/10/2014
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket

Check Marketplace availability

The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

Nonresponse error/biasEthical concerns and special populationsCell phone samples in telephone surveysSubsample screening and complex skip patterns

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

Publisher: John Wiley & Sons Inc
ISBN: 9781118767030
Number of pages: 360
Weight: 580 g
Dimensions: 231 x 180 x 18 mm
Edition: 4th Edition

You may also be interested in...

Designing Surveys
Added to basket
Tricks of the Trade
Added to basket
How to Design and Report Experiments
Added to basket
Added to basket
Blood Rites
Added to basket
Qualitative Research Practice
Added to basket
A Tale of Two Cultures
Added to basket
Research Methods in Education
Added to basket
Rethinking Social Inquiry
Added to basket
How Politics Makes Us Sick
Added to basket
The Foundations of Social Research
Added to basket
Constructing Grounded Theory
Added to basket
Qualitative Researching
Added to basket


Please sign in to write a review

Your review has been submitted successfully.