Design and Marketing Of New Products: United States Edition (Hardback)
  • Design and Marketing Of New Products: United States Edition (Hardback)
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Design and Marketing Of New Products: United States Edition (Hardback)

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£208.99
Hardback 736 Pages / Published: 01/06/1993
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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

Publisher: Pearson Education (US)
ISBN: 9780132015677
Number of pages: 736
Weight: 998 g
Dimensions: 160 x 235 x 30 mm
Edition: 2nd edition

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