Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science (Paperback)Darren Bridger (author)
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Publisher: Kogan Page Ltd
Number of pages: 224
Weight: 345 g
Dimensions: 234 x 156 x 13 mm
"A must read for any company or individual who wants to understand the potential of this new approach to marketing and retailing. Packed with interesting facts and ideas, it provides a first-class introduction to a complex and often misunderstood and miss sold technology. Well researched and referenced it combines academic rigour with an easy to understand style that will appeal to a wide readership."--Dr. David Lewis "Chairman of Mindlab International and author of The Brain Sell "
"[A] new and positive phase in the evolution of neuromarketing theory and practice...If you are serious about neuromarketing research, either as a buyer or a provider, you should have this book on your (physical or virtual) bookshelf."--Steve Genco "Intuitive Consumer "
"[A] great introduction for the total newcomer to the subject as well as providing an essential reference resource to the more involved professional or academic. If you are in any way involved in marketing, advertising or any promotional activities then you should strongly consider this book."--Darren Ingram "Darren Ingram Media "