Data Mining: Building Competitive Advantage (Mixed media product)
  • Data Mining: Building Competitive Advantage (Mixed media product)

Data Mining: Building Competitive Advantage (Mixed media product)

Mixed media product Published: 28/10/1999
  • Can be ordered from our supplier

Delivered within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

8627A-4 "Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line ...Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications! Coverage includes: *Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications *The data mining process, start to finish *Today's newest, most successful approaches and algorithms *Data mining pitfalls-and how to avoid them *A close look at industry-leading tools from AngossaA A and RightPointaA A Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.About the Website The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKERA (R) and RightPoint DataCruncher.

Publisher: Pearson Education Limited
ISBN: 9780130862716

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?

Review us on Trustpilot