Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e (Paperback)
  • Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e (Paperback)
zoom

Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management 3e (Paperback)

(author)
£37.99
Paperback 888 Pages
Published: 01/04/2011
  • In stock
  • Free UK delivery

Usually dispatched within 48 hours

  • This item has been added to your basket
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition more than 50% new and revised is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. * Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems * Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately * Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more * Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Publisher: John Wiley & Sons Inc
ISBN: 9780470650936
Number of pages: 888
Weight: 1546 g
Dimensions: 244 x 187 x 47 mm

You may also be interested in...

Growth Hacker Marketing
Added to basket
Life's A Pitch
Added to basket
A Technique for Producing Ideas
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Marketing in easy steps
Added to basket
The Fire Engine That Disappeared
Added to basket
Build a Brand in 30 Days
Added to basket
Building Strong Brands
Added to basket
Sales for Non-Salespeople
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Hegarty on Creativity
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Selling For Dummies 4e
Added to basket
£18.99
Paperback
Marketing Strategy and Management
Added to basket
£64.99   £15.48
Paperback

Please sign in to write a review

Your review has been submitted successfully.