Click & Collect
from 2 Hours*
Last Christmas
delivery dates
Free UK Standard Delivery On all orders over £25 Order in time for Christmas 19th December 2nd Class |
21st December by 3pm 1st Class
Free Click & Collect to shops From 2 hours after you order*
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardback)
  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardback)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardback)

Hardback 320 Pages / Published: 19/02/2010
  • In stock

Usually dispatched within 48 hours

  • This item has been added to your basket
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing. * Explains how to use data-driven marketing to deliver return onmarketing investment (ROMI) in any organization * In-depth discussion of the fifteen key metrics every marketershould know * Based on original research from America's leading marketingbusiness school, complemented by experience teaching ROMI toexecutives at Microsoft, DuPont, Nisan, Philips, Sony and manyother firms * Uses data from a rigorous survey on strategic marketingperformance management of 252 Fortune 1000 firms, capturing $53billion of annual marketing spending * In-depth examples of how to apply the principles in small andlarge organizations * Free downloadable ROMI templates for all examples given in thebook With every department under the microscope looking for results,those who properly use data to optimize their marketing are goingto come out on top every time.

Publisher: John Wiley & Sons Inc
ISBN: 9780470504543
Number of pages: 320
Weight: 522 g
Dimensions: 237 x 156 x 28 mm

You may also be interested in...

On Purpose
Added to basket
How Brands Grow
Added to basket
Growth Hacker Marketing
Added to basket
Hegarty on Creativity
Added to basket
The Fire Engine That Disappeared
Added to basket
The Long Tail
Added to basket
Building Strong Brands
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Marketing For Dummies 3e
Added to basket
Positioning: The Battle for Your Mind
Added to basket
The Challenger Sale
Added to basket
Marketing: The Basics
Added to basket

Please sign in to write a review

Your review has been submitted successfully.