Data and Text Mining: A Business Applications Approach: United States Edition (Paperback)Thomas W. Miller (author)
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For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.
This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.
Publisher: Pearson Education (US)
Number of pages: 192
Weight: 299 g
Dimensions: 232 x 178 x 10 mm
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