Data Analysis in Business Research: A Step-By-Step Nonparametric Approach (Paperback)D. Israel (author)
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Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader.
This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 320
Weight: 491 g
Dimensions: 241 x 184 x 18 mm
The book fills gaps in the social researcher's repertoire as not many books are available that contains so many data analysis tools... step-by-step procedures in simple English are a major attraction of the book... it has a comprehensive question bank, assumes little knowledge of statistics on the part of the reader and is also helpful for marketing research professionals and organisations, consultancies and organisations of economic research.-- The Financial Express
It is a useful manual for non-statisticians for carrying out statistical tests in different fields.-- Prajnan
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