Customer Value Generation in Banking 2016: The Zurich Model of Customer-Centricity - Management for Professionals (Hardback)
  • Customer Value Generation in Banking 2016: The Zurich Model of Customer-Centricity - Management for Professionals (Hardback)
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Customer Value Generation in Banking 2016: The Zurich Model of Customer-Centricity - Management for Professionals (Hardback)

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£53.99
Hardback 217 Pages / Published: 21/07/2015
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The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Publisher: Springer International Publishing AG
ISBN: 9783319199375
Number of pages: 217
Weight: 497 g
Dimensions: 235 x 155 x 14 mm
Edition: 2016 ed.

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