Customer Sense: How the 5 Senses Influence Buying Behavior (Paperback)
  • Customer Sense: How the 5 Senses Influence Buying Behavior (Paperback)

Customer Sense: How the 5 Senses Influence Buying Behavior (Paperback)

Paperback 185 Pages / Published: 23/12/2015
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Publisher: Palgrave Macmillan
ISBN: 9781349344420
Number of pages: 185
Weight: 424 g
Dimensions: 235 x 155 x 11 mm
Edition: 1st ed. 2013


"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus

"Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success. It seems to be a hit or miss proposition. In this groundbreaking book, Customer Sense, Aradhna Krishna shows how the science of senses works and how marketers can effectively use smell, taste, touch, vision, and sound to develop and promote any brand or product. This book should be on every marketer's and product developer's shelf." - Jennifer Aaker, Professor of Marketing, Stanford University

"The sense of smell is our most evocative and emotional sense. Scents can trigger memories and emotions that are deeply meaningful and inspiring - your favorite childhood toy, the moment you fell in love - and can change our behaviors and alter our moods. In Customer Sense, Dr. Krishna explores how smell and the other four senses interact with consumers to influence our attitudes and opinions about a product. This book is for anyone who is looking to connect with customers at a multisensory level and where their most fundamental motivations lie." - Rachel Herz, PhD, Author of The Scent of Desire, Adjunct Professor, Department of Psychiatry and Human Behavior, Brown University Medical School

"Customer Sense opens up new windows into the many ways we perceive brands at the deepest, most fundamental levels. It will increase your marketing insight fivefold, one sense at a time, with practical ways to maximize the full range of customer experience." - Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

You may also be interested in...

Thinking Strategically
Added to basket
The Business Model Navigator
Added to basket
Sun Tzu and the Art of Business
Added to basket
Organization Development
Added to basket
Understanding Markets and Strategy
Added to basket
Lean Thinking
Added to basket
Global Strategic Management
Added to basket
Key Strategy Tools
Added to basket
Hacking Leadership
Added to basket
Added to basket
The Business Plan Coach: Teach Yourself
Added to basket
The Every Day MBA
Added to basket


Please sign in to write a review

Your review has been submitted successfully.