Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Customer Relations (Hardback)
  • Customer Relations (Hardback)

Customer Relations (Hardback)

Hardback 158 Pages / Published: 04/05/2011
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Publisher: Nova Science Publishers Inc
ISBN: 9781617612107
Number of pages: 158
Weight: 141 g
Dimensions: 155 x 230 x 17 mm

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.