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Customer Relations (Hardback)
  • Customer Relations (Hardback)
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Customer Relations (Hardback)

(editor)
£119.99
Hardback 158 Pages / Published: 04/05/2011
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Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Publisher: Nova Science Publishers Inc
ISBN: 9781617612107
Number of pages: 158
Weight: 141 g
Dimensions: 155 x 230 x 17 mm

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