Customer Processes in Business-to-Business Service Transactions - Business-to-Business-Marketing (Paperback)
  • Customer Processes in Business-to-Business Service Transactions - Business-to-Business-Marketing (Paperback)
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Customer Processes in Business-to-Business Service Transactions - Business-to-Business-Marketing (Paperback)

(author), (foreword)
£71.00
Paperback 318 Pages / Published: 24/11/2006
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Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator's internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783835006010
Number of pages: 318
Weight: 422 g
Dimensions: 210 x 148 x 18 mm
Edition: 2006 ed.

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