This book also covers the relationships, applications and the steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. This book is aimed at researchers, graduate students, marketing practitioners both in manufacturing and service, chief executive officers of companies as well as those responsible for marketing strategy.
Publisher: Business Expert Press
Number of pages: 160
Weight: 269 g
Dimensions: 230 x 155 x 12 mm
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