Customer is CEO (Hardback)
  • Customer is CEO (Hardback)

Customer is CEO (Hardback)

Hardback 224 Pages / Published: 30/03/1997
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A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

Publisher: Amacom
ISBN: 9780814403464
Number of pages: 224
Weight: 516 g
Dimensions: 236 x 160 x 25 mm

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