Customer Genius (Hardback)
  • Customer Genius (Hardback)
zoom

Customer Genius (Hardback)

(author)
£14.99
Hardback 406 Pages / Published: 20/03/2009
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories . From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

Publisher: John Wiley and Sons Ltd
ISBN: 9781841127880
Number of pages: 406
Weight: 584 g
Dimensions: 183 x 180 x 27 mm

You may also be interested in...

Reviews

Please sign in to write a review

Your review has been submitted successfully.