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Customer Equity (Paperback)
  • Customer Equity (Paperback)
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Customer Equity (Paperback)

(author), (foreword)
£67.99
Paperback 338 Pages / Published: 08/12/2005
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Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrossen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu starken.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783835001855
Number of pages: 338
Weight: 440 g
Dimensions: 210 x 148 x 18 mm
Edition: 2005 ed.

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