Customer Equity Management bei Kontinuierlichen Dienstleistungen - Innovatives Markenmanagement (Paperback)
  • Customer Equity Management bei Kontinuierlichen Dienstleistungen - Innovatives Markenmanagement (Paperback)
zoom

Customer Equity Management bei Kontinuierlichen Dienstleistungen - Innovatives Markenmanagement (Paperback)

(author), (foreword)
£76.00
Paperback 362 Pages / Published: 28/04/2005
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Stefan Hundacker prasentiert ein Customer-Equity-Modell, in dem Marketinginstrumente, ihre Nutzenwahrnehmung durch die Kunden und ihre finanzielle Wirkung auf den Unternehmenswert miteinander verknupft werden. Am Beispiel des deutschen Mobilfunkmarkts entwickelt er zwei Marktbearbeitungskonzepte fur kontinuierliche Dienstleistungen, die die Umsetzung seines Modells veranschaulichen.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824483259
Number of pages: 362
Weight: 460 g
Dimensions: 210 x 148 x 19 mm
Edition: 2005 ed.

You may also be interested in...

Hegarty on Creativity
Added to basket
How to Win Campaigns
Added to basket
£28.99
Paperback
The Challenger Sale
Added to basket
The Sales Bible, New Edition
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Brand Gap, The
Added to basket
£21.99
Paperback
Contagious
Added to basket
£9.99
Paperback
Marketing For Dummies
Added to basket
The Adweek Copywriting Handbook
Added to basket
Positioning: The Battle for Your Mind
Added to basket

Please sign in to write a review

Your review has been submitted successfully.