Customer Driven Strategy: Winning Through Operational Excellence (Hardback)
  • Customer Driven Strategy: Winning Through Operational Excellence (Hardback)
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Customer Driven Strategy: Winning Through Operational Excellence (Hardback)

(author)
£42.50
Hardback Published: 22/11/1994
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This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

Publisher: John Wiley and Sons Ltd
ISBN: 9780471132172
Weight: 618 g
Dimensions: 235 x 163 x 26 mm

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