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Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations (Paperback)
  • Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations (Paperback)
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Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations (Paperback)

(author)
£50.99
Paperback 218 Pages / Published: 29/10/2014
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Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658075255
Number of pages: 218
Weight: 3202 g
Dimensions: 210 x 148 x 14 mm
Edition: 2015 ed.

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