Customer Centricity: Focus on the Right Customers for Strategic Advantage (Paperback)
  • Customer Centricity: Focus on the Right Customers for Strategic Advantage (Paperback)
zoom

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Paperback)

(author)
£10.99
Paperback 128 Pages / Published: 15/05/2012
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Publisher: Wharton Digital Press
ISBN: 9781613630167
Number of pages: 128
Weight: 185 g
Dimensions: 216 x 140 x 13 mm
Edition: 2nd Revised edition

You may also be interested in...

Ogilvy on Advertising
Added to basket
Hegarty on Creativity
Added to basket
The Sell
Added to basket
£14.99
Paperback
Your First Year In Network Marketing
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Growth Hacker Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
The Psychology of Selling
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Copywriting
Added to basket
£19.99
Paperback
The Sales Bible, New Edition
Added to basket
Marketing For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.