Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas (Hardback)
  • Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas (Hardback)
zoom

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas (Hardback)

(author)
£22.00
Hardback 304 Pages / Published: 15/05/2012
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas A Culturematic is a little machine for making culture. It's an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what's coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture--the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D--this book will inspire new innovation and creativity. For the emerging producers of culture--the digital players--this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

Publisher: Harvard Business Review Press
ISBN: 9781422143292
Number of pages: 304
Weight: 426 g
Dimensions: 210 x 140 x 28 mm

You may also be interested in...

Change by Design
Added to basket
£25.00
Hardback
The Ideas Book
Added to basket
£9.99
Hardback
Makers
Added to basket
£10.99
Paperback
Grow
Added to basket
£14.99
Paperback
The Innovation Book
Added to basket
£14.99
Paperback
The Innovator's DNA
Added to basket
£23.00
Hardback
The Innovator's Dilemma
Added to basket
Organization Development
Added to basket
The Founder's Dilemmas
Added to basket
Ten Types of Innovation
Added to basket
Managing Change
Added to basket
£46.99
Paperback
Managing Innovation
Added to basket
£53.99
Paperback
A Mind for Business
Added to basket
£12.99
Paperback
How to be an Artist
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.