Crossmedia-Strategien (Paperback)
  • Crossmedia-Strategien (Paperback)
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Crossmedia-Strategien (Paperback)

(editor)
£42.99
Paperback 242 Pages / Published: 31/07/2012
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Realtime-Interaktivitat wird zum Massstab zukunftiger One-to-One-Losungen. Durch die fortschreitende Digitalisierung wird eine databasegestutzte Integration aller Medien und Instrumente unerlasslich. Intelligente Systeme ermoglichen die Steuerung von crossmedialen Dialogkampagnen. Mit praktischen Tipps fur die gesamte On- und Offline-Kommunikation.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783322823564
Number of pages: 242
Weight: 308 g
Edition: Softcover reprint of the original 1st ed. 200

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