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This item can be found in:
Business, Finance & Law > Business > Sales & marketing
Science, Technology & Medicine > Technology, engineering & agriculture > Technology & engineering: general > Engineering: general
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Paperback)
  • Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Paperback)
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Paperback)

(author)
£18.00
Paperback 240 Pages
Published: 01/08/1998
  • 5+ in stock

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Synopsis
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841120638
Number of pages: 240
Weight: 369 g
Dimensions: 92 x 61 x 7 mm

MEDIA REVIEWS
"Crossing the Chasm sollte die Bibel sein fur High-Tech Unternehmen auf der Suche nach Loesungsmoeglichkeiten fur ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

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