CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work (Hardback)
  • CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work (Hardback)
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work (Hardback)

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£95.00
Hardback 480 Pages / Published: 14/06/2002
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CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

Publisher: Kogan Page Ltd
ISBN: 9780749436964
Number of pages: 480
Weight: 1707 g
Dimensions: 257 x 200 x 47 mm


MEDIA REVIEWS
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)
""A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground."" -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

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