CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardback)
  • CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardback)
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardback)

(author)
£21.99
Hardback 274 Pages / Published: 01/02/2001
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Customer Relationship Management (CRM) is the single most pressing problem facing any business. This text aims to provide business decision-makers with straightforward advice and information on how to use the CRM software and the Internet to manage customer relationships. It covers the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072127829
Number of pages: 274
Weight: 670 g
Dimensions: 229 x 152 x 31 mm

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