Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (Paperback)
  • Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (Paperback)
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (Paperback)

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£65.99
Paperback 192 Pages / Published: 25/08/2009
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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Publisher: Pearson Education (US)
ISBN: 9780136027164
Number of pages: 192
Weight: 380 g
Dimensions: 273 x 218 x 9 mm
Edition: 2nd edition

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