Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (Paperback)Judy Graham (author)
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The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
Publisher: Pearson Education (US)
Number of pages: 192
Weight: 380 g
Dimensions: 273 x 218 x 9 mm
Edition: 2nd edition
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