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Critical Marketing: Issues in Contemporary Marketing (Hardback)
  • Critical Marketing: Issues in Contemporary Marketing (Hardback)
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Critical Marketing: Issues in Contemporary Marketing (Hardback)

(editor), (editor)
£50.99
Hardback 414 Pages / Published: 20/03/2008
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

Publisher: John Wiley and Sons Ltd
ISBN: 9780470512005
Number of pages: 414
Weight: 850 g
Dimensions: 252 x 178 x 29 mm

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